Sales & Marketing

• Make sure the Cuties brand is prominently featured. Cuties is the preferred mandarin brand and the fastest selling in the category.
• Display Cuties in a prominent position in the produce section to drive impulse sales. Utilize our high graphic displays and POS to drive impulse sales all season long.
• Maximize sales by carrying both 3 lb. bags and 5 lb. bags or boxes, as research demonstrates the different sizes appeal to different consumers based size of household and value.
• Cross merchandise Cuties and Mighties to convey the “kid-friendly” message.
• Conduct display contests to drive excitement among your stores and drive incremental sales through displays.

• Display conditioned Mighties kiwi that is ready to simply scoop and eat.
• Retail by the pound vs. each to reduce shrink from handling, improve rotation and increase transaction size. Encourage consumer trade up by switching from 1 to 2 lb. clamshells. 
• Educate consumers on the nutritional benefits of this super fruit and convenient scoop and eat consumption through Mighties informative packaging.
• Drive impulse sales and awareness by using Mighties high graphic display risers.  Display Mighties right next to Cuties when possible to convey the “kid-friendly” message.
• Mighties is available year around with supplies from our California vineyards and our international grower partners. 

Merchandising and display tips

• Abundant, fresh, high quality and well-maintained grape displays generate increased grape sales.
• When building a display, most bagged grapes should be gently stacked no more than three layers high. Refrigerated grape displays will have an increased shelf life.
• Grape bags stacked three high will start to show visible shrink at 48 hours of display.

Promotional tips

• Use Front Page Ads to Promote Grapes.  Front page ads can produce a volume lift of 159%.
• Promote Multiple Grape Varieties At the Same Time.  When it comes to promoting grapes, offer your customers more options.   Promoting multiple varieties creates larger volume lifts.
• Promote Grapes Every Week.  More shoppers are purchasing grapes every week and your ads help. 
• Discount Grapes by 31% or More from Everyday Pricing.  Everyone loves a good deal!  Significantly discounting grapes can maximize volume lifts by over 120%.
• Leverage the Impact of Your Front Page Grape Ad with In-Store Price Reductions.  Increase the impact of your front page ad by offering a discount on grapes in the store at the same time:  this can result in a 104% volume lift.

• Use colorful, high graphic display risers, POS and bins which are available for your stores.  
• Display navels in a prominent position in the produce section to drive impulse sales.  Utilize our high graphic displays and POS to drive impulse sales all season long.
• Maximize sales by carrying both bulk and bags to appeal to different types of consumers based size of household and value.